Summary
Ken Yang, Phil Chabot, and Liam Wilkinson (UBI) reviewed social media performance across platforms for UBI Works and Common Wealth Canada. Strong follower growth despite lower impressions on Facebook and TikTok, with a Mark Carney clip driving significant engagement on X (826% boost). Phil reported 326K YouTube followers, Blue Sky over the 3K threshold with ~400 new followers, and strong Facebook Reels performance (several videos >100K views). Discussion covered content strategy — quote images from Citigroup’s J. Collins, Milton Friedman, and other figures — and the sensitivity around the “UBI” label. Ken flagged Facebook Business Manager’s removal of the bulk invite feature. Phil noted YouTube view reductions following a copyright strike. The team touched on an upcoming Conference Board presentation and a Commonwealth Southern Wealth Fund email proposal. [Source: Zoom meeting summary, 2026-04-29]
Decisions
- Approach Conference Board presentation preparation as top agenda item for the coming week. [Source: Zoom meeting summary, 2026-04-29]
- Balance “UBI” branding with positive framing and third-party endorsements to offset terminology baggage. [Source: Zoom meeting summary, 2026-04-29]
Action Items
- Ken:
- Read the test email for the Commonwealth Southern Wealth Fund proposal and provide feedback to Liam (UBI) ASAP. [Source: Zoom meeting summary, 2026-04-29]
- Prepare for the Conference Board presentation. [Source: Zoom meeting summary, 2026-04-29]
- Phil Chabot:
- Review caption Ken tagged in Notion for Brett Atcox repost. [Source: Zoom meeting summary, 2026-04-29]
- Liam Wilkinson (UBI):
- Schedule the Commonwealth Southern Wealth Fund email for tomorrow. [Source: Zoom meeting summary, 2026-04-29]
Key Metrics (2026-04-29 snapshot)
- Commonwealth: +44K followers on one platform, +20 on TikTok over two weeks; nearing 100 followers on Instagram; 165K likes on Facebook. [Source: Zoom meeting summary, 2026-04-29]
- UBI Works: 326K YouTube followers; ~400 new Blue Sky followers (above 3K threshold). [Source: Zoom meeting summary, 2026-04-29]
- Mark Carney clip on X: 826% engagement boost. [Source: Zoom meeting summary, 2026-04-29]
- Facebook Reels: multiple videos >100K views; Instagram 10K views, +21 subscribers. [Source: Zoom meeting summary, 2026-04-29]
- Facebook Business Manager: bulk invite function removed, forcing manual invites. [Source: Zoom meeting summary, 2026-04-29]
- YouTube: Phil -2 subscribers; reduced views after a copyright strike. [Source: Zoom meeting summary, 2026-04-29]
Content Strategy Notes
- Quote-image campaigns sourced from Citigroup Vice Chairman J. Collins, Milton Friedman, David Shapiro, Brett Adcock. [Source: Zoom meeting summary, 2026-04-29]
- Warren Buffett corporate-tax-rate argument discussed as framing for AI-income-tax redundancy narrative. [Source: Zoom meeting summary, 2026-04-29]
- “Benefit cliff” / income red tape content identified as high-signal. [Source: Zoom meeting summary, 2026-04-29]
- Robot production scaling story (1/day → 1/hour) flagged as near-term policy trigger content. [Source: Zoom meeting summary, 2026-04-29]
- Ken flagged sensitivity about the UBI term’s “baggage”; team agreed framing around principled endorsements is the right balance. [Source: Zoom meeting summary, 2026-04-29]
Entities Mentioned
- ken-yang
- phil-chabot (also spelled Philippe Chabot)
- liam-wilkinson (Zoom name: “UBI”)
- david-shapiro
- ubi-works
- common-wealth-canada
- Mark Carney — political figure featured in breakout X clip
- J. Collins — Citigroup Vice Chairman, used in quote images
- Milton Friedman — used in quote images
- Brett Atcox / Brett Adcock — content repost subject
- MrBeast — benchmark YouTube creator
- Warren Buffett — tax-policy reference