Shane Parrish

Role & Relevance

Canadian author and blogger, founder of Farnam Street (fs.blog), author of Clear Thinking (2023). Lives in Ottawa. Wrote a “Build Canada SWF” (Sovereign Wealth Fund) memo aligned with Common Wealth Canada’s campaign. High-reach intellectual audience — valuable outreach target for CWC. [Source: compiled from scrumban tasks + brain context, 2026-04-30]

Outreach Context

• Ken Yang was working on connection via Eric Lombardi’s manager Melody (noted in prior scrumban notes)
• Shane’s audience overlaps heavily with CWC’s target demographic (thoughtful policy-interested Canadians)
• A public Farnam Street endorsement or article on the SWF case would meaningfully expand CWC reach

Work Style / Platform

• Long-form essays on decision-making, investing, mental models
• Podcast: The Knowledge Project
• Strong audience in Canadian business/policy circles

Sources

• Brain context on Canadian Sovereign Wealth Fund campaign
• Scrumban tasks (extracted 2026-04-24)

Related

• sovereign-wealth-fund-canada — wrote “Build Canada SWF” memo
• common-wealth-canada — aligned outreach target
• eric-lombardi — connection path
• ken-yang — driving outreach