Meeting: Metrics Review
Date: 2026-04-01 (evening) Attendees: Ken Yang, Phil (social media/content), possibly others
Summary
Phil presented social media performance across Facebook, TikTok, Instagram, YouTube for Commonwealth, Floyd, and UBI Works accounts. YouTube algorithm shift heavily favoring short-form content caused ~60% drop in impressions/revenue for many channels. Strong Facebook growth. Ken raised concerns about social media’s impact on cognition and attention spans.
Key Metrics
- TikTok: +4 followers, approaching 2.5K total
- Facebook: +1.1K followers boost, reaching 9K total, strong month (~$878K for the month — likely impressions/reach)
- Instagram: +8 new followers
- Commonwealth YouTube: +4 followers (copyright strike may have impacted impressions)
- Total Commonwealth followers passed 6K threshold
- 1.5 million impressions for the month; nearly 1M on Facebook
Key Points
- YouTube increasingly favoring short-form over long-form — significant drop in established channel views
- Some clips only posted on X and Bluesky due to Facebook/YouTube copyright issues
- Gemini superior to GPT for thumbnails — emotionally resonant content; team considering getting Gemini account
- Popular clips: robots and UBI content driving strong engagement (some negative reactions)
- Possible copyright strike on Commonwealth YouTube affecting impressions
Content Strategy Notes
- Phil uses Gemini and GPT for generating thumbnails and improving YouTube titles
- Robert Lawrence 2015 paper referenced: using capital to support labor through training/employee stock programs
- Jon Stewart comments on basic income, Citibank exec called UBI a “productivity dividend” — good clip content
Action Items
- Ken: Give Floyd reminder to join next metrics call
- Ken: Consider rescheduling metrics call to week after meetup so Floyd can attend
- Ken: Introduce Dylan (Executive Director, Patriotic Millionaires) to Chris Ford at upcoming meetup
Notes
- Ken expressed concern that constant social media engagement and AI use may be affecting his speech patterns and cognitive abilities